Brands that thrive.

Brand Design Lead with 15+ years of experience building scalable brand systems across digital, editorial, print and physical environments.

About me

Building scalable brand systems across global markets

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Experience across global brands

From agency to in-house leadership, I've built brand systems for global brands across digital, editorial, print and physical environments.

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Selected Works

A curated selection of projects focused on building and scaling brand systems.

Selected Works

A curated selection of projects focused on building and scaling brand systems.
Global brand with presence across 50+ markets. My work covers brand direction, campaign systems, marketplaces, trade show stands and retail — ensuring consistency across digital and physical touchpoints for both Bodum and Ordning&Reda.
Bodum
Bodum

Global brand with presence across 50+ markets. My work covers brand direction, campaign systems, marketplaces, trade show stands and retail — ensuring consistency across digital and physical touchpoints for both Bodum and Ordning&Reda.
Bodum
Bodum

Following its relaunch, Ordning & Reda required consistent brand implementation across multiple channels. My work focuses on translating the new identity into scalable communication across digital platforms, campaigns, retail and product graphics.
Ordning & Reda
Ordning & Reda

Following its relaunch, Ordning & Reda required consistent brand implementation across multiple channels. My work focuses on translating the new identity into scalable communication across digital platforms, campaigns, retail and product graphics.
Ordning & Reda
Ordning & Reda

Salsa Jeans had little digital infrastructure when I joined in 2016. My work spanned building the systems that let the brand operate online — editorial, newsletters, loyalty — before applying a full brand repositioning across every digital touchpoint.
Orange Flower
Salsa Jeans

Salsa Jeans had little digital infrastructure when I joined in 2016. My work spanned building the systems that let the brand operate online — editorial, newsletters, loyalty — before applying a full brand repositioning across every digital touchpoint.
Orange Flower
Salsa Jeans